---
pubDate = 2023-12-19 13:34:00Z
tags = ['train', 'adverts']

[author]
name = "ache"
email = "ache@ache.one"

[[alt_lang]]
lang = "fr"
url = "/articles/les-trains-et-la-publicité"
---

# The Evolution of Advertising in Trains

Advertising on trains has evolved over time to respond to the needs of passengers and businesses seeking to reach a broad audience. In recent years, we have seen an explosion of creativity in this field, with campaigns that are more innovative and engaging.

## Intriguing Advertisements

On trains, you can find all sorts of advertisements that cater to different goals. There are those that promote products or services related to train travel, such as departure and arrival times, ticket prices, and promotions. However, there are also more original campaigns that aim to capture the attention of passengers.

For example, you may come across advertisements for food products that seem to have forgotten that passengers are on a journey. Campaigns that promote salt or pepper, for instance, when it's clear that passengers don't need these items while traveling. It's like they're saying, "Ah, no, you can't travel without us!" But this becomes understandable only when we remember that there are restaurants on board.

And then there are advertisements for products that seem to be misplaced. Campaigns that promote jewelry or clothing, when it's clear that passengers have probably not showered the day before and therefore don't need these items while traveling. It's as if businesses were trying to make us believe that we're getting ready for a night out in the train.

But there are also advertisements that seem really outdated. Campaigns that promote products related to fashion or trends, when it's clear that passengers are not concerned with what's happening "in the real world." It's like they're making us think we're taking a break from our daily routine on the train.

## Is Trains Technology a Thing of the Past?

Before concluding, there is an advertisement for an airline that makes me think. A campaign promoting round-trip flights to unknown destinations. The idea is that passengers will be attracted by adventure and discovery, rather than comfort and routine train travel.

It's like we're leaving behind a technology that has been used for centuries. Trains are still there, but they're no longer the best way to travel. Air travel has become more accessible, faster, and more comfortable. Is this maybe the end of trains as we know it?